SEPT. 15-16, 2018
SAN DIEGO
Excellere – Latin inf. /ek’sel.ler/:
to elevate, to rise up, to surpass
The orthodontic business and treatment models are changing. Patients have more choices and consumerism is impacting how they make purchase decisions. At the same time, emerging technology is enabling new efficiencies and greater predictability in the practice of orthodontics.
In the midst of this change, your end goal remains the same for your patients—a beautiful smile and healthy teeth that will last a lifetime.
“Excellere” is the latin root for actions such as “to rise up,” “to elevate,” or “to surpass,” and it captures the spirit of 3M Oral Care’s commitment to helping you grow, improve outcomes, and elevate the practice of orthodontics.
Please join us for the inaugural Excellere conference, where attendees will learn from fellow Orthodontists how to turn change into a competitive advantage and excel in this changing market.
Sessions will focus on the latest technologies and market trends including:
Implementing a truly digital workflow
Accelerating growth with advancements in esthetic treatment
New options in providing aligner treatment
Planning facial esthetics and healthy occlusion
Integrating a practice vision and practice management
New concepts to differentiate your practice
There will also be hands-on opportunities to experience new innovations and network with the global orthodontic community.
Excellere will offer relevant content to Orthodontists, Treatment Coordinators, Assistants, and Residents. We will have a special afternoon session designated for team members.
Join us for a unique opportunity where the Orthodontic Specialty can explore this dynamic market together. We are confident you will walk away with practical ideas to elevate your own clinical, professional, and personal success.
Registration Fees
Residents - Complimentary
Doctors - $595
Staff - $220
EXCELLERE
EXCELLERE
Lisa Alvetro, DDS, MSD
Title: New Technology in Bonding: Accuracy, Consistency, and Simplicity
Course description: The orthodontic specialty has a long history of using technology within the practice. Sometimes it can be hard to determine which technologies to invest in to achieve your practice goals. Dr. Alvetro, a seasoned technology pioneer, will help you analyze and select the technologies that can drive efficiencies and a positive patient experience in the marketplace today.
Learning Objectives:
Herbert Hughes, DMD
Title: Secrets Revealed to Elevate Your Practice
Course Description: Orthodontist and magician, Dr. Herb Hughes, will share his practice performance secrets that has elevated his practice become to a top-tier business. Being a current member of the AAO’s Council on Communication and practicing with both his father and son has given Dr. Hughes a unique front-row seat to the profession of orthodontics for the past three decades, including the importance of keeping true to a vision and rising above the many challenges. He will share how you can implement your beliefs and core philosophies into your practice to develop a successful and profitable orthodontic business model.
Learning Objectives:
Irene Iancu, BSc, RDH, CTDP
Title: From Consultation to Bonding Day and Everything In Between
Course Description: Our time today will be spent on how the first visit sets the tone for a positive patient experience throughout treatment. We will evaluate our consult methods and incorporate key gold-standard principals like digital scan assessment, photography evaluation and bite analysis to paint a picture of how malocclusion affects patients we see every day.
Experience hands-on techniques and key factors that contribute to a higher bond success rate. This interactive session will provide important information that can help your practice excel at consistently providing a positive patient experience.
Learning Objectives:
Ryan McComb, DMD, MS
Title: Empower Your Team and Thrive
Course Description: Dr. McComb will lead attendees through the story of how his scratch-start practice in a busy metropolitan area grew from zero to more than 600 patients in two years. At the core of this discussion will be the importance of an outstanding team in driving a practice's brand and systems to a new level of excellence.
Learning Objectives:
Adam Schulhof, DMD
Title: Taking Back Control: The Choice is Yours
Course Description: The state of the orthodontic market is being disrupted and patients are demanding more esthetic options and increasing demands such as comfort and speed, as well. Some of this is due to direct-to-consumer marketing and advancements in technology, allowing more options to deliver tooth movement. Learn how Dr. Schulhof has successfully deployed a clinical perspective of choice-based care that offers aligner therapy, labial and lingual appliances, sometimes within the same case, all to meet today’s patients’ needs while still meeting a specialist’s high level of clinical accuracy and results.
Learning Objectives:
Anoop Sondhi, DDS, MS
Title: New Patient Exam or Orthodontic Consultation? Paradigm Shift
Course Description: The “New Patient Exam” reflects terminology that has been a part of orthodontic practice for many years. It is also, in my opinion, presumptive in that it views the process from the orthodontist’s perspective. When a patient comes to us for a consultation, it should be viewed exactly as that, a patient consulting a doctor to learn about their treatment options.
Learning Objectives:
Seth Mattison
Presentation Title:
Embracing the Transformation: Actionable Takeaways to Recharge your Practice
Seth Mattison is an Internationally renowned expert, author, and trend-spotter. As Co-Founder and Chief Movement Officer of Luminate Labs, Seth advises many of the world’s leading brand and organizations on the key shifts happening around talent management, change and innovation, leadership, digital transformation, and the future of work.
His ideas have been featured in such publications as The Wall St. Journal, Forbes, The Huffington Post, and The Globe and Mail and was recently named to the Top Speakers to Watch List.
Over the past decade Seth has shared his insight with thousands of business leaders around the world and has received accolades from many of the world’s best brands including: MasterCard, Johnson and Johnson, IBM, The Dallas Cowboys, AT&T, PepsiCo, GE Energy, E&Y, Caterpillar, and The Walt Disney Company.
EXCELLERE
Hilton San Diego Bayfront
1 Park Boulevard
San Diego, CA 92101
Tel: (619) 564-3333
hiltonsandiegobayfront.com
Rising 30-stories above the edge of San Diego Bay, Hilton San Diego Bayfront hotel is the West Coast’s newest waterfront hotel. Fusing a dynamic waterfront location, sun and sea-inspired design and casually sophisticated vibe, Hilton San Diego Bayfront offers an immersion into the essence of San Diego’s unique coastal culture and lifestyle. The Hilton San Diego Bayfront features 1,190 guest rooms and 30 luxury suites, each with upscale amenities and state-of-the-art technology. Spacious guest rooms and suites offer breathtaking views of the city, across San Diego Bay, Coronado Island and the Coronado Bay Bridge and beyond to the Pacific Ocean, as well as: expansive windows with spectacular views, Hilton’s Serenity Collection® bed and linens, large work desk and high-speed Internet access, and large vanity space and deluxe bath products to indulge in.
Participants are responsible to book their own air and ground transportation to the meeting.
San Diego International (SAN) is the closest airport and next closest option is Los Angeles International (LAX).
Fox Sports Grill, Odysea, Starbucks, Sweet Things Frozen Yogurt, The Pool Club, and Vela
Coronado Island
Del Mar Racetrack & Fairground
San Diego Convention Center
PETCO Park, home of the San Diego Padres
Gaslamp Quarter
Championship golf courses (Torrey Pines, Maderas, Coronado Municipal Golf Course, Salt Creek, Riverwalk)
Beaches (Coronado, Pacific Beach, Mission Beach, La Jolla Shores)
San Diego Zoo
SeaWorld
Legoland®
San Diego Wild Animal Park®
Seaport Village – shopping
Maritime Museum / U.S.S Midway
Microbreweries
Birch Aquarium at Scripps
Downtown La Jolla Village/Cove
Saturday, September 15 – Sunday, September 16, 2018
Room Block at the Hilton is sold out. Rooms are available, but not at the group rate.
Here are some area hotels (call to check availability)
Hilton San Diego Gaslamp Quarter
Omni San Diego Hotel
Hard Rock Hotel San Diego
Marriott Marquis San Diego Marina
EXCELLERE