Home section

In partnership with
3 Shape logo graphic

EXCELLERE

SEPT. 15-16, 2018
SAN DIEGO

Down arrows image
Down arrows image

Excellere – Latin inf. /ek’sel.ler/:
to elevate, to rise up, to surpass

Welcome

Together let’s elevate … rise up … surpass.

The orthodontic business and treatment models are changing. Patients have more choices and consumerism is impacting how they make purchase decisions. At the same time, emerging technology is enabling new efficiencies and greater predictability in the practice of orthodontics.

In the midst of this change, your end goal remains the same for your patients—a beautiful smile and healthy teeth that will last a lifetime.

“Excellere” is the latin root for actions such as “to rise up,” “to elevate,” or “to surpass,” and it captures the spirit of 3M Oral Care’s commitment to helping you grow, improve outcomes, and elevate the practice of orthodontics.

Please join us for the inaugural Excellere conference, where attendees will learn from fellow Orthodontists how to turn change into a competitive advantage and excel in this changing market.

Sessions will focus on the latest technologies and market trends including:

Implementing icon image Implementing a truly digital workflow

Advancements icon image Accelerating growth with advancements in esthetic treatment

Aligner treatment icon image New options in providing aligner treatment

Planning icon image Planning facial esthetics and healthy occlusion

Aligning practice icon image Integrating a practice vision and practice management

New concepts icon image New concepts to differentiate your practice

There will also be hands-on opportunities to experience new innovations and network with the global orthodontic community.

Excellere will offer relevant content to Orthodontists, Treatment Coordinators, Assistants, and Residents. We will have a special afternoon session designated for team members.

Join us for a unique opportunity where the Orthodontic Specialty can explore this dynamic market together. We are confident you will walk away with practical ideas to elevate your own clinical, professional, and personal success.

Registration Fees
Residents - Complimentary
Doctors - $595
Staff - $220

REGISTER Eight CEUs Offered

Desktop divider image

Schedule

EXCELLERE

Agenda

Saturday/Sunday, September 15-16, 2018

Desktop divider image

Speakers

EXCELLERE

Speakers

Lisa Alvetro, DDS, MSD graphic

Lisa Alvetro, DDS, MSD

Title: New Technology in Bonding: Accuracy, Consistency, and Simplicity

Course description: The orthodontic specialty has a long history of using technology within the practice. Sometimes it can be hard to determine which technologies to invest in to achieve your practice goals. Dr. Alvetro, a seasoned technology pioneer, will help you analyze and select the technologies that can drive efficiencies and a positive patient experience in the marketplace today.

Learning Objectives:

  • Develop a digital mindset for improved workflow
  • Explore the components of digital flash-free bonding
  • Learn tips to improve efficiencies in scanning and 3D printing
  • Learn how to leverage technology to differentiate yourself in the marketplace today

Link to bio


Herbert Hughs, DMD graphic

Herbert Hughes, DMD

Title: Secrets Revealed to Elevate Your Practice

Course Description: Orthodontist and magician, Dr. Herb Hughes, will share his practice performance secrets that has elevated his practice become to a top-tier business. Being a current member of the AAO’s Council on Communication and practicing with both his father and son has given Dr. Hughes a unique front-row seat to the profession of orthodontics for the past three decades, including the importance of keeping true to a vision and rising above the many challenges. He will share how you can implement your beliefs and core philosophies into your practice to develop a successful and profitable orthodontic business model.

Learning Objectives:

  • Explain how to influence your patient’s decisions
  • Illustrate how to inspire your team to deliver an award-winning performance
  • Describe how to effectively provide clear choices in the consultation
  • Learn how to customize your brand and philosophies to elevate your practice

Link to bio


Irene Iancu, BSc, RDH, CTDP graphic

Irene Iancu, BSc, RDH, CTDP

Title: From Consultation to Bonding Day and Everything In Between

Course Description: Our time today will be spent on how the first visit sets the tone for a positive patient experience throughout treatment. We will evaluate our consult methods and incorporate key gold-standard principals like digital scan assessment, photography evaluation and bite analysis to paint a picture of how malocclusion affects patients we see every day.

Experience hands-on techniques and key factors that contribute to a higher bond success rate. This interactive session will provide important information that can help your practice excel at consistently providing a positive patient experience.

Learning Objectives:

  • Identify the critical elements to achieve patient acceptance at the consultation
  • Understand how to evaluate bond failures
  • Discuss methods to improve the rate of bond success
  • Review the components of preventative care plan through orthodontic treatment

Link to bio


Ryan McComb, DMD, MS graphic

Ryan McComb, DMD, MS

Title: Empower Your Team and Thrive

Course Description: Dr. McComb will lead attendees through the story of how his scratch-start practice in a busy metropolitan area grew from zero to more than 600 patients in two years. At the core of this discussion will be the importance of an outstanding team in driving a practice's brand and systems to a new level of excellence.

Learning Objectives:

  • Illustrate how your team is fundamental in promoting and representing your brand
  • Recognize the importance of collective decision making and innovation in the practice
  • Understand how team cohesiveness will promote personal, professional and clinical success

Link to bio


Adam Schulhof, DMD graphic

Adam Schulhof, DMD

Title: Taking Back Control: The Choice is Yours

Course Description: The state of the orthodontic market is being disrupted and patients are demanding more esthetic options and increasing demands such as comfort and speed, as well. Some of this is due to direct-to-consumer marketing and advancements in technology, allowing more options to deliver tooth movement. Learn how Dr. Schulhof has successfully deployed a clinical perspective of choice-based care that offers aligner therapy, labial and lingual appliances, sometimes within the same case, all to meet today’s patients’ needs while still meeting a specialist’s high level of clinical accuracy and results.

Learning Objectives:

  • Understand how to balance patient demands with treatment objectives for an optimal result
  • Learn how to present and provide treatment options that meet the esthetic demand
  • Analyze case examples that demonstrate esthetic choice-based care options including labial, lingual, clear aligner and combination therapy modalities

Link to bio


Anoop Sondhi, DDS, MS graphic

Anoop Sondhi, DDS, MS

Title: New Patient Exam or Orthodontic Consultation? Paradigm Shift

Course Description: The “New Patient Exam” reflects terminology that has been a part of orthodontic practice for many years. It is also, in my opinion, presumptive in that it views the process from the orthodontist’s perspective. When a patient comes to us for a consultation, it should be viewed exactly as that, a patient consulting a doctor to learn about their treatment options.

Learning Objectives:

  • Recognize the importance of a patient-centered approach to treatment when presenting appropriate treatment modalities
  • Conduct a conversation with the patient that recognizes the available esthetic options and treatment
  • Explain the advantages and disadvantages of the available treatment options with the “Good, Better, Best” concept

Link to bio

Guest Speaker

Seth Mattison graphic

Seth Mattison

Presentation Title:
Embracing the Transformation: Actionable Takeaways to Recharge your Practice

Seth Mattison is an Internationally renowned expert, author, and trend-spotter. As Co-Founder and Chief Movement Officer of Luminate Labs, Seth advises many of the world’s leading brand and organizations on the key shifts happening around talent management, change and innovation, leadership, digital transformation, and the future of work.

His ideas have been featured in such publications as The Wall St. Journal, Forbes, The Huffington Post, and The Globe and Mail and was recently named to the Top Speakers to Watch List.

Over the past decade Seth has shared his insight with thousands of business leaders around the world and has received accolades from many of the world’s best brands including: MasterCard, Johnson and Johnson, IBM, The Dallas Cowboys, AT&T, PepsiCo, GE Energy, E&Y, Caterpillar, and The Walt Disney Company.

Desktop divider image

Hotel Information

EXCELLERE

Hotel Information

Hilton San Diego Bayfront
1 Park Boulevard
San Diego, CA 92101
Tel: (619) 564-3333
hiltonsandiegobayfront.com

Rising 30-stories above the edge of San Diego Bay, Hilton San Diego Bayfront hotel is the West Coast’s newest waterfront hotel. Fusing a dynamic waterfront location, sun and sea-inspired design and casually sophisticated vibe, Hilton San Diego Bayfront offers an immersion into the essence of San Diego’s unique coastal culture and lifestyle. The Hilton San Diego Bayfront features 1,190 guest rooms and 30 luxury suites, each with upscale amenities and state-of-the-art technology. Spacious guest rooms and suites offer breathtaking views of the city, across San Diego Bay, Coronado Island and the Coronado Bay Bridge and beyond to the Pacific Ocean, as well as: expansive windows with spectacular views, Hilton’s Serenity Collection® bed and linens, large work desk and high-speed Internet access, and large vanity space and deluxe bath products to indulge in.

Air Travel

Participants are responsible to book their own air and ground transportation to the meeting.

San Diego International (SAN) is the closest airport and next closest option is Los Angeles International (LAX).

Onsite Services

Fox Sports Grill, Odysea, Starbucks, Sweet Things Frozen Yogurt, The Pool Club, and Vela

Local Attractions & Activities

Coronado Island
Del Mar Racetrack & Fairground
San Diego Convention Center
PETCO Park, home of the San Diego Padres
Gaslamp Quarter
Championship golf courses (Torrey Pines, Maderas, Coronado Municipal Golf Course, Salt Creek, Riverwalk)
Beaches (Coronado, Pacific Beach, Mission Beach, La Jolla Shores)
San Diego Zoo
SeaWorld
Legoland®
San Diego Wild Animal Park®
Seaport Village – shopping
Maritime Museum / U.S.S Midway
Microbreweries Balboa Park – Museums
Birch Aquarium at Scripps
Downtown La Jolla Village/Cove

Accommodations

Saturday, September 15 – Sunday, September 16, 2018
Room Block at the Hilton is sold out. Rooms are available, but not at the group rate.

Here are some area hotels (call to check availability)
Hilton San Diego Gaslamp Quarter
Omni San Diego Hotel
Hard Rock Hotel San Diego
Marriott Marquis San Diego Marina

Desktop divider image

Contact

EXCELLERE

Contact

REGISTER Eight CEUs Offered

Contact

If you have questions, please complete the information below.

We will only use this information to respond to your request and as further described in our Privacy Policy.